Perception is everything

Perception is everything, 15 principles to become the best version of yourself.

About the author : Yannick Ichane brings his experience of the business world. He decodes the biases with humor and pedagogy in order to introduce the reader to the impact that the image he gives off can have.

The author groups these pitfalls into 15 positive and wise principles that will allow you to present the "best version" of yourself with your head held high!

Yannick Ichane has always worked in the media world within the advertising agency. He was a Promotion Attaché at SKYROCK, Head of Web Advertising at NRJ, Customer Director, before taking over as Head of the French Sales Agency at DEEZER and more recently Director of Digital Monetization at the NRJ Group. In 2020, he co-founded REVER B, a technological solution that supports podcast producers and KEEKU, the children's podcast platform.

Then, in 2021, joined the RCI group in Guadeloupe, to take over the commercial management of radio and digital media.